Google Adword

Put simply, Google AdWords is a way of advertising on the internet to get people to come and look at what you are trying to sell or even just to promote the information you have on your website. It is a form of pay per click (PPC) advertising. A lot of people use Google AdWords campaigns in their affiliate marketing or internet marketing campaigns as part of a wider marketing strategy.

And, put simply, the more you pay them for a particular keyword phrase, the higher up in the listing your ad gets every time someone searches.

So, once you have created a Google AdWords account, there are four main areas you need to focus on: Campaigns, Ad Groups, Ads and Keywords. Each one of these sits inside the other with the Campaigns being at the top of the tree.

Campaigns

Within campaigns you can have a number of ads all pointing to different places with possibly nothing to do with each other. Campaigns are there to group these ads within a certain set of restrictions. For example you may have a group of ads that you want to target to a certain location with a target language. Campaigns is also where you set your budget for all of the ads under that campaign.

Ad Groups and Ads

Under the Ad Groups section you can have as many ads as you like but all of these ads must be pointing to the same website. So, each Ad Group is for a particular website you are promoting.

Keywords

These really are the crux of the whole matter. A keyword is basically the word or phrase that you want someone to type in to the search engine and for your ad to appear. Now much more popular words or phrases will involve a much larger cost for you to get near the top of the search results. So you need to decide how much you are willing to spend on your marketing campaign to get near the top. If you are on a tight budget then you need to come up with some less common words or phrases (but obviously ones that people will still search for) that you will not need to pay so much for to appear near the top of the search results. So keep this kind of thing in mind when looking for keywords that match your site.

Summary

So, in summary, to set up your internet marketing with Google AdWords, first, split up your campaigns according to where you want the ads to appear, in what language and your budget for that group of ads. Then create Ad groups for each website you wish to promote. Create a few ads for each site to see which works best in your market. Add relevant keywords to your ads (note that the keywords must be relevant or your ads will not show) and set your budget for your keywords.

Google Adsense Publisher

I have been a member of Google Adsense for a while now and almost daily I hear the the question from other website owners "I have Google Adsense but I'm not getting very many clicks, what should I do?" Well I'm tired of answering these questions individually so I've decided to make a guide on how to utilize Google Adsense to get the best results.

1. Strategically place your ads

I can't be absolutely sure why this works, but I believe it is because people read from right to left so every time they finish reading a line of my content their eyes instantly return to the left of the page and see the ads once again. Note: These ad placements work best for "ME", and I am still experimenting to make sure I get the most of my AdSense. That being said, I recommend you perform numerous experiments every week to see what works best for you.

2. Don't have to many ads on a page

I see websites all the time that have pages with 75% ads and 25% content. If you have 200 words on a page and have three AdSense scripts usually only one of them is relevant to your page content because their just isn't enough information on the page for Google to read and decide what ads should be on your page. You should only have 3 AdSense (which is the maximum allowed by Google TOS) on your page if your page is very popular and receiving many page views a day.

3. Search Engine Optimization

Now this isn't specifically about getting more clicks with AdSense but it is still very important in making money through Google. If you want to learn about search engine optimization (SEO) you can read my guide at Search Engine Optimization.

For example; you can purchase traffic through available online services, you can participate in traffic exchange programs, and you can sign up in a banner exchange program. SEO is the most effective, but when you are starting out you should take traffic from anywhere you can get it.

Lastly I would just like to say, don't expect to make a lot of money from your website when you first start out. True, there are many people out there who make over 1000 dollars a month from their AdSense alone, but they have spent a lot of time experimenting and promoting their websites. When you first start out expect to maybe get one click a day which can pay between .05 and .50 cents depending on what topic you chose for your website. Only after months or even years can you expect to make over a hundred a month from AdSense. You have to spend time every day working and advertising your website if you want to be successful. Don't let this deter you, rather let it inspire you because now you know that it is possible to make some decent extra income from your websites.